Painting · OR-0014
Registered Artist
Night Harbour, 1961
Status: Provenance verified
ProvenanceAuthenticity evidenceInfringement monitoringAI licensingRoyalty settlement
From the ORIGIN Registry
Photograph · OR-0027
Registered Photographer
Salt Flats, Dawn
Status: 2 matches under review
Design · OR-0033
Registered Studio
Vessel No. 3
Status: Licensed for AI training
Estate archive · OR-0041
Registered Estate
Studio Archive, 1958–1974
Status: Rights managed
Painting · OR-0052
Registered Artist
Field in Ochre
Status: Monitored
Photograph · OR-0066
Registered Photographer
Interior, Rome
Status: Rights managed
Jewellery · OR-0071
Registered Maison
Collier Étoile
Status: Design registered
Sculpture · OR-0085
Registered Estate
Standing Figure II
Status: Posthumous licensing
Records shown are illustrative.
AI is making creative output abundant. Verified origin, ownership and permission are becoming the scarce asset.
The ORIGIN thesis
Three services. One record of truth.
For auction houses & collectors
ORIGIN Passport
A living record for every high-value work: provenance documents, ownership history, authenticity evidence and rights, in one file that follows the object from sale to sale.
Learn moreFor rights holders & estates
ORIGIN Shield
Continuous monitoring for unauthorised reproductions across marketplaces and the open web, with evidence packages assembled for specialists and counsel.
Learn moreFor creators & AI developers
Rights Exchange
Consented licensing of creative work to AI companies and commercial users, on the creator's terms, with every royalty tracked and settled back to the source.
Learn moreFrom studio to settlement
- I
Register
Creators, estates and institutions enrol works with images, documents and declared rights.
- II
Verify
Documents are analysed and rights holders confirmed, with specialists reviewing what the system flags.
- III
Monitor
ORIGIN watches where each work appears and surfaces suspicious listings and reproductions.
- IV
License
Approved uses, commercial or AI, are licensed on the creator's terms, and royalties flow back.
Centuries of trust in physical art, extended to the AI economy.
Auction houses
Faster provenance research and earlier warning on problem lots.
Galleries & dealers
A verified record that strengthens every sale and resale.
Artist estates
Archives, rights and posthumous licensing, managed in one place.
Photographers & designers
Find unauthorised commercial use and get paid for permitted use.
Insurers
Stronger evidence for assessing authenticity and IP risk.
AI developers
Licensed, consented creative data with clear provenance.
Founder & Chief Executive Officer
Josephine Choe
Trust in art has always been built by hand. ORIGIN carries that trust into the age of AI.
Josephine works where art, design and capital meet. Trained in visual art and business at Columbia, where she was selected as one of 45 scholars for Columbia Business School's Business Management Program, she has spent her career shaping how creative work is seen and valued. She founded JOI Journal, profiling visionary leaders across art and design from London, Copenhagen and New York fashion weeks to Brazil and Japan. At Techstars NYC she worked alongside founders on the stories they took to venture investors; at The Fifth Avenue Hotel, named Best Hotel in New York by Travel + Leisure, she redesigned the brand's digital guest experience.
For investors
Infrastructure, not just software.
ORIGIN earns on the movement of rights, not seats. As licensed creative volume grows, every verified record becomes a transaction rail.
Request the deckWedge
Provenance for high-value art, where a single problem lot is costly.
Moat
Exclusive rights-holder relationships and trusted provenance data.
Expansion
Photography, design, fashion and estates, then an API for AI developers.
Traction
[YOUR PILOTS, LOIs OR WORKS REGISTERED]
The ORIGIN Journal
Provenance
Why provenance is the new price signal
How documented history shapes value, and what changes when records go digital.
AI & rights
Consent, not scraping: a fair model for AI training
What a licensing market for creative work could look like, and who it should serve.
Estates
The archive as an asset
How artist estates can protect a legacy and license it on their own terms.
Precise by principle
Similarity is a signal, not a verdict. ORIGIN flags matches; specialists and counsel decide.
A digital record documents evidence. It does not by itself establish legal title.
AI licensing happens only with the rights holder's consent and on their terms.
Private pilot programme
Register your first works with ORIGIN.
We are onboarding a small number of galleries, estates, institutions and investors. Tell us who you are and we'll be in touch.